Heidi is an optometrist and co-owner at Marketown Optical, Newcastle West. She has been practicing in Newcastle since 2002 and has a Graduate Certificate of Ocular Therapy. She received her Bachelor of Optometry with Honours from the University of New South Wales, Sydney in 2001. She completed further study in 2011 to obtain her Ocular Therapeutics qualifications at UNSW. She recently also completed an additional course in Effective Communication and Activating Presence workshop through the Australian Graduate School of Management (UNSW).

Heidi is a NSW board member for the Cornea and Contact Lens Society of Australia (CCLSA), on the Education program committee for Hunter Postgraduate Medical Institute (HPMI), a member of the Optometrists Association of Australia (OAA), the Australasian College of Behavioural Optometrists (ACBO), the Orthokeratology Society of Oceania (OSO), Competency Standards Committee (OAA) and Hunter Medical Local (HML, formerly GP Access).